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Eastwick helps clients shape markets, outshine competitors, and connect with the customers who fuel business growth. Focusing on today's influence dynamics, Eastwick builds client success through proven media expertise, online impact, and
full-spectrum content capabilities.

Strategic Content

“Eastwick showed us how to tell - and amplify - our story in the right places, using video, graphics, and written content to create impact in our markets. I trust their vision for our brand and the excellent quality of their work.”

CEO, Private Company, Network Security

Take a look at our full-spectrum content expertise.

Media Expertise

“I count on Eastwick to deliver amazing results, whether getting us in front of the right influencers or helping expand our brand through media coverage in the right channels.”

CMO, Consumer Tech Startup (acquired 2011), Social/Mobile

We shape media conversations. See how.

Social And Online Innovation

VP Strategy, Fortune 100 Company, Enterprise IT

We drive online and social media success. Read more.

About

Focused on helping worldwide audiences understand and connect with the innovations that shape Silicon Valley, Eastwick has partnered with technology companies of all sizes since 1991.

With a talented, cross-trained team focused on strategic communications, full-spectrum content, and data-driven reporting, Eastwick delivers a one-stop solution that helps clients maximize results. We specialize in driving awareness, growth, and leadership for companies in enterprise/IT, cleantech, and consumer tech.

Eastwick features in-house expertise in written content, social media, video, visual design, and blog strategy.

Let's talk about what Eastwick can do for you.

Leadership Team

Barbara Bates, Founder & CEO

Industry-respected strategist and connector, proven entrepreneur, former media professional and broadcast journalist with deep Valley roots.

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Ellen Leanse, Senior VP

Marketing and product innovator, Google and Apple veteran, web and social specialist with proven enterprise and cleantech experience.

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Cathy Thompson, VP

Seasoned consumer and enterprise tech professional, research and analytics strategist, positioning, messaging, IR and AR advisor.

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Clients

For twenty years, Eastwick has helped hundreds of businesses mobilize media to connect with the audiences that matter most. A selection of these clients, past and present, can be found below.

Client List

  • Aconex
  • Apple
  • Autodesk
  • Azul
  • BMC
  • Bizzy
  • Broadvision/Clearvale
  • Chalkboard
  • Chordiant
  • Computer History Museum
  • DotNetNuke
  • Evri
  • Lucid
  • Mercury Interactive
  • Moxie Software
  • Nutanix
  • Oracle
  • Palm
  • Protiviti
  • ReachLocal
  • Roxio
  • ShoreTel
  • StrongMail
  • SUN Microsystems
  • Vantage Point
  • Veritas
  • Vyatta

Capabilities

Media Expertise

Using proven relationships and respected methodologies, Eastwick gets the right stories to the right media and influencers, accelerating visibility and success for our clients.

From market-shaping strategy to hands-on project management, Eastwick helps clients expand audiences online and across social platforms.

Strategic Content

In-house video, graphic, and written content expertise ensures that Eastwick clients create impact and drive engagement across diverse communication channels. View our portfolio.

News

Read the latest coverage on Eastwick clients.

Jobs

Eastwick is like other PR firms. Only different.

Do you have a penchant for tech and want to ride the ever-changing tides of innovation? Believe that stories should leap beyond the page and be expressed through great design and multimedia? Feel that talk is cheap but communications impact can and should be measured? Want to join a team of professionals committed to making a difference for the companies changing the way we work, play and live?

We're Eastwick. Thirty people, two offices and a unique place in the history and growth of Silicon Valley. We're serious, focused and dedicated to driving results. We're creative, a little bit geeky and committed to having a good time. We are entrepreneurs serving entrepreneurs. We are all for one and one for all, bringing out the best in each other - and in our clients.

Ready to learn more? Talk to us.

Barbara Bates, Founder & CEO

Barbara has guided Eastwick clients to new levels of growth and leadership for more than two decades. A proven communications and media specialist, she partners with client companies to shape the opportunities and synergies that lead to success. Her ability to understand market direction and product potential helps Eastwick clients position for and reach their next phase of growth, whether in market expansion, product strategy, or financial goals. Barbara has guided companies to success over Eastwick's 20 year history, even through turbulent market cycles.

Under Barbara's leadership, Eastwick has differentiated itself as a innovator in online and social communication, outpacing the PR industry in the adoption of technology tools and the use of data to measure results and ROI. Her extensive Silicon Valley network maximizes opportunities and synergies for Eastwick clients, creating value - and a unique "Eastwick Effect" - that helps companies from household-name leaders to stealth start-ups achieve the results they seek.

Ellen Leanse, Senior VP

Thirty years of technology marketing leadership - spanning Google, Apple, and numerous early-stage ventures - have proven Ellen's ability to identify opportunities and position companies for success.

Ellen utilizes her strong Silicon Valley and global connections, deep communications expertise, and always-on creativity to help founders and senior teams drive product strategy and achieve business goals. Ellen's deep understanding of tech marketing and social platforms helps Eastwick clients rise above the noise and expand their presence in strategic markets. She specializes in enterprise, multinational, and clean technologies and is recognized as a business coach and strategist.

Kelli Tejada, Senior Vice President

Kelli brings more than 20 years of success in shaping marketing strategies, integrated communications, and brand programs for technology giants and startups alike. Her deep communications experience helps Eastwick clients develop and increase their presence in enterprise, consumer, and infrastructure markets.

Kelli has held leadership positions at well-known e-commerce, security, and media enterprises, forging strong relationships between product marketing, sales teams, and outbound marketing. She works with marketing teams, founders, and executives to drive messaging and communications that increase sales and connect with the right prospects and customers.

Her extensive experience in high-tech PR allows her to create winning results for Eastwick clients.

Cathy Thompson, Vice President

With a focus on enterprise technology and the consumer web, Cathy brings decades of strategic PR leadership to her work with Eastwick clients. She also leads Eastwick's internal professional development, shaping expertise across the Eastwick team and helping our staff expand their abilities as business thinkers and PR professionals.

Cathy is a respected strategy consultant with proven impact on consumer technology companies. She has conducted deep market research for product and service companies, using her insights to shape business direction and successful decision making. She works closely with Eastwick clients on positioning, messaging strategy, and as an IR and AR coach. Her experience with corporate-government relations and competitive and regulatory issues enhances the success of clients in today's media and public relations environment.

Case Study

Opportunity

Shape market understanding and demand for a disruptive, but relatively unknown, technology player as they arrived in Silicon Valley

Actions

Results

Sample coverage: multiple coverage over a ten-year engagement: The Wall Street Journal, Fortune, Forbes, Business Week, eWeek, InformationWeek, InfoWorld, Investor's Business Daily, Optimize, San Jose Mercury News, C/Net, Upside

Case Study

Opportunity:

Own the conversation around emerging trends in flash memory and the data center of the future

Actions:

Results:

Sample coverage: Violin Memory Eyes IPO

Case Study

Opportunity:

Connect an established global technology giant with a new audience of fresh-thinking innovators and market shapers for mutual benefit and growth

Actions:

Results:

Sample coverage: Speed Dating With The VAR Guy: HP's Meaghan Kelly

Case Study

Opportunity:

Bring a quiet tech startup with an unknown executive team into the spotlight it deserved, sparking partnerships, market validation, and a satisfying acquisition

Actions

Results

Sample coverage: Dow Jones, Sonic Solutions Dreaming of Streaming, October 2010

Case Study

Opportunity:

Showcase unique value of social media insight and analysis within the mainstream media and Fortune 500 brands

Actions:

Results:

Sample coverage: How Much Is Your Brand Loved (Or Hated)?

Case Study

Opportunity:

Help a telecommunications giant show up in Silicon Valley in a big way, connecting with the right partners and influencers and making a splash in tech media

Actions:

Results:

Sample coverage: Vodafone Launches Their Frist Silicon Valley Investment Center

Case Study

Opportunity:

Transform Seagate's public image from that of a technical component manufacturing company into a global, consumer-accessible brand

Actions:

Results:

Sample coverage: Portable Wi-Fi Drive Turns IPad Into Cineplex

Contact

Silicon Valley

111 W. Evelyn Avenue, Suite 210
Sunnyvale, CA 94086

(408) 470-4850
(650) 396-4430

San Francisco

211 Sutter Street, 3rd Floor
San Francisco, CA 94108

(408) 470-4850
(650) 396-4430